Designing Dream Machines

The video was quite interesting, where it takes the audience through the daily tasks of a industrial design firm; it really gives an insight to the viewer about how a product can be developed from the beginning, such as researching and analysis existing products in the market to nurturing and developing ideas and creating a prototype. Designing isn't really about what you think looks good, but in the real world, the end user is the client, and we must design to satisfy the client's needs and specification. There is a huge emphasis of the importance of communication with the client and as designers we must communicate with clients in order to understand their needs and let them know our aspirations and perspective of the project/product; and the only way highlighted in the video is communicating through sketches. As everyone sees things differently, sketching and presenting visually is the most effective way to communicate what you want and through this, the client may also interpret different things abou the ideas. However, during the design process we must also consider various aspects such as new technology, materials and aesthetics as well as the client's needs; with all those combined, we can then design a product that is suitable for the end user market.
The end result of creative and successful design is a collaboration of all the aspects mentioned above. There is without doubt that the bond between client and designer is very important to produce good design; the video has given me the message that communication with the client is above all the most important factor in the design process. They are there to lead us in the right direction and if we don't collaborate and engage in discussion as designers, we may never produce good designs