The video was quite inspiring, the emphasis of reduction in designing has been present in many other design styles however in organic design; but with organic design, reduction is where maximum visual beauty and impact is achieved. There is also a need for greater respect for nature and how organic design relates to this, where such respect concentrates on form.There is also mention on new materials and technology, the emphasis of new materials, bio-polymers for example helps evolve the form of products.
However, what is more interesting is the way we look at nature, how nature creates, manipulates and adapts to the environment. By zooming into the realm of microscopic structures, Ross grasps the essence of creation in nature. Evolution is limitless and as designers, looking into organic design can lead to an ever changing view, where it develops alongside the evolution of nature. In addition, there is no boundaries in creations, as a designer I have the right to dream, to be innovative and come up with ridiculous ideas which are not feasible.
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