Human Centered Design

The video on human centered design was very interesting, where it mentions the evolution of design; the emphasis on emotional interaction between product and consumer has seen the development of more creative and innovative products with the help of the advances of technology in recent years.
By understanding the aspects of interaction, emotion, behaviours and personality, it broadens the understanding of the relationship between man and machine. As a designer, rather than concentrating on raw aesthetics, though understanding the emotions, behaviours or what not, we can grasp how, without physical interaction a product communicates with the user.
I think it was very interesting where this one man, has created jobs and opportunities in the third world, it has made me consider the aspects we may overlook or take for granted when we design products. It has also given me a greater understanding on our impact in the third world, where something simple may result in dramatic effects.
The application of new technology in the Prada store has also been quite intriguing, by adding features which enhance the experience of the consumer such as the magic mirror or displays which show the products on the runway etc. It promotes a more mellow environment, thus making the consumers more comfortable. I believe that the technology used in the Prada store could be what shopping is like in the near future.
Through watching the video it is clear that working at a design firm is no common office job, but there are things in which we have to consider and discuss throughout the design process, human centered design is one of many important aspects in which we have to cover; and by doing so we would create products which are stylish, innovative and enhance life.