Designer: Nova Design Co., Ltd. (Taiwan) -- http://www.e-novadesign.com/
Manufacturer: Tatung Co. (Taiwan)
Credentials: Gold Award, iF Product Design Award, 2008
..................Silver Award, International Design Excellence Awards, 2008
Nova design has diverged from the general trend of sophistication in terms of functionality, by sticking to the philosophy of reductionism, they have taken a step back, and stripped away the various functions in which many of today's 'smart phones' carry; while doing this Nova, has also incorporated new technologies to the design of the VOIP phone. The jurors for the iF Product Design Award have noted "Not only does this phone look good, it also makes you smile".
The reductionist theme extends to the shape, where the block-like design emotes simplicity. The product is one case in which the form, the simple geometric shape with a stubby faux antenna is a representation of it simply being a wireless phone; unlike many of today's mobile phones, where they are mostly square blocks, the antenna gives the product the image of what is considered retro by the designers; taking the generic shape of the first phones.
Nova has provided the VOIP phone with a simple interactive interface, with the use of thermal sensors, buttons illuminate with the touch of a finger; such simplicty also enables easy usability for the product. Round edges were incorporated to enhance comfortable use for the user as well as to soften the image of the product. The overall shape and original colour, black, makes the VOIP phone a somewhat discreet product - whereby with the added option of changing the colours or even adding patterns to the front cover, it will surely liven up its presence. The polished metal finish on the back creates an "iPhone-esque" harmony between the two colours of front and back, be it black or other vibrant colours such as pink. The phone is easy on the eyes with its bold shape, it was clear to the designers that functionality and ergonomics were crucial components of the design criteria.
More information on the Tatung Wireless VOIP Phone:
http://images.businessweek.com/ss/08/07/0717_idea_winners/26.htm?chan=search
http://www.e-novadesign.com/project_story.aspx?WebType=3&LeftImgID=32&sqno=68&RowNo=3
http://www.idsa.org/IDEA_Awards/gallery/2008/award_details.asp?ID=678
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